Marketing Communications : Integrating Offline and Online with Social Media download ebook
Marketing Communications : Integrating Offline and Online with Social Media download ebook
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Author: P. R. Smith
Number of Pages: 504 pages
Published Date: 28 Jun 2011
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: Englishhttps://d1w7fb2mkkr3kw.cloudfront.net/assets/images/book/large/9781/2830/9781283093828.jpg
ISBN: 9780749461935
File size: 41 Mb
Download Link: Marketing Communications Integrating Offline and Online with Social Media
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The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. "Marketing Communications" covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.
Read online Marketing Communications : Integrating Offline and Online with Social Media Buy Marketing Communications : Integrating Offline and Online with Social Media Download Marketing Communications : Integrating Offline and Online with Social Media for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Marketing Communications : Integrating Offline and Online with Social Media ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
Marketing Communications : Integrating Offline and Online with Social Media by P. R. Smith
Author: P. R. Smith
Number of Pages: 504 pages
Published Date: 28 Jun 2011
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: Englishhttps://d1w7fb2mkkr3kw.cloudfront.net/assets/images/book/large/9781/2830/9781283093828.jpg
ISBN: 9780749461935
File size: 41 Mb
Download Link: Marketing Communications Integrating Offline and Online with Social Media
---------------------------------------------------------------
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. "Marketing Communications" covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.
Read online Marketing Communications : Integrating Offline and Online with Social Media Buy Marketing Communications : Integrating Offline and Online with Social Media Download Marketing Communications : Integrating Offline and Online with Social Media for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Marketing Communications : Integrating Offline and Online with Social Media ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent